About

The 2016 University of South Florida Social Marketing Conference meets the needs of social marketers at all levels of experience. Taking place June 17-18 at the Sheraton Sand Key Resort in Clearwater, FL, the Conference includes conversational plenary sessions, interactive panels, and focused collaborative sessions. Whether you’re a social marketer, a student or faculty member, a not-for-profit or government leader, a program-planner or a designer, this is the conference for you. Knowledge of or experience in the social marketing field is not required to attend; the topics discussed and lessons learned can be used by anyone.

Provided by:

 USF Health

Keynote Speakers

Phil D. Harvey

Phil D. Harvey

Founder, DKT International Washington, DC

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Punam Keller, PhD

Punam Keller, PhD

Professor of Management, Tuck Business School, Dartmouth University, Hanover, NH

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William “Bill” Smith, EdD, PhD (Hon)

William “Bill” Smith, EdD, PhD (Hon)

President, Making Change4u, Washington, DC

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Fiona Spotswood, PhD

Fiona Spotswood, PhD

Senior Lecturer at University of the West of England, Bristol, England

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Professor Sharyn Rundle-Thiele

Professor Sharyn Rundle-Thiele

President of ANZMAC, Professor at Griffith University

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Jeffrey Jordan, MA

Jeffrey Jordan, MA

President & Executive Creative Director, Rescue Social Change Group, San Diego, CA

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Nancy Lee, MBA

Nancy Lee, MBA

Adjunct Faculty, University of Washington; President, Social Marketing Services, Inc.

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Additional Speakers

Kathryn Anderson, PhD, MPH

Kathryn Anderson, PhD, MPH

Assistant Research Professor, College of Public Health, University of South Florida Tampa, FL

Carol Bryant, PhD

Carol Bryant, PhD

Distinguished USF Health Professor, Director, Florida Prevention Research Center, College of Public Health, University of South Florida, Tampa, FL

Rowena Merritt, PhD

Rowena Merritt, PhD

Director, Millbank Social Marketing Ltd London, United Kingdom

Sheraton Sand Key Resort

The 2016 USF Social Marketing Conference will be held at the Sheraton Sand Key Resort, a true slice of paradise, where you can enjoy mile upon mile of soft sand and tranquil turquoise waters. Enjoy pool and beach activities, tennis, spa services, fitness center, shopping, casual and fine dining, and more. You can also hop on a trolley to explore the scenic Clearwater Beach area.

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Dates & times for speeches, workshops & other conference events

Conference Schedule

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Call for Abstracts

From public health to engineering, social marketing has been used successfully in many fields. The 2016 USF Social Marketing Conference invites attendees and potential attendees to demonstrate how they have used social marketing strategies to change behaviors, market services and improve practices. Submissions will be considered for oral presentations and posters at the Conference. Learn more here.

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The Social Marketing Training Academy

The Social Marketing Training Academy is a concentrated product for eager learners. Held June 15-16, two days before the Main Conference, the Academy teaches attendees how to apply the core elements of a successful social marketing initiative, select the behavior which will have the greatest impact on their issue, select and prioritize the target audience, understand the importance of formative research, analyze data and develop a marketing mix based on insights. Attendees will also have the opportunity to network with experienced professionals in the field.

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Awards and Exhibit Opportunities

Nominate a colleague for the 2016 Outstanding New Professional Award or learn more about how you or your company can become a part of the Conference here.

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The Planning Committee

Meet the social marketing professionals who are making the 2016 conference happen.

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