Main Conference: Friday & Saturday, June 17-18, 2016

Important Note: Some Conference handouts will only be available online. Be sure to bring your laptop or mobile device and help us go green.

The two-day University of South Florida Social Marketing Conference consists of plenary sessions with national leaders in education, design, organizational development, and continuing professional development; panel presentations and conversations that focus on a variety of topics relevant to the practice, application, and dissemination of social marketing and collaboratories – facilitated discussions designed to dive more deeply into emerging issues and ways to apply innovative ideas for social marketing education, training, and practice.

Additional examples of social marketing practice and research will be showcased during a poster walk and a reception to create more opportunities for conversations among participants.

This conference is designed to meet the educational needs of Certified Health Education Specialists (CHES) and anyone working in the field who has been tasked with changing behavior. Knowledge of or experience in the social marketing field is not required to attend; the topics discussed and lessons learned can be used by anyone. If you are new to the field, you are encouraged to attend the Social Marketing Training Academy in addition to the Main Conference.

The conference is designed to offer numerous informal opportunities for networking with some of the country’s best social marketers, so be ready to mingle!

Learning Objectives

Upon completion of the Main Conference, participants will be able to:

  • Critically comment on the role of social marketing in fostering equity; (CHES/MCHES competencies: 1.1.3, 1.4.1, 1.4.3)
  • Discuss three examples of advanced application of social marketing practice; (CHES/MCHES competencies: 2.3.4)
  • Explain at least five programs in which social marketing was used as a tool for development and discuss the strengths and weaknesses of those particular applications; (CHES/MCHES competencies: 2.3.4, 2.1.3, 2.4.2)
  • Suggest at least one new collaborative project or application; (MCHES/MCHES competencies: 2.1.3) and
  • List at least five new professional contacts. (MCHES/MCHES competencies: 2.1.3)

What is Social Marketing?

A simplified answer to the question is “Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good.” You can get the complex and nuanced answer to the question by attending the Training Academy and Main Conference.

Accreditation Requested

Certified Health Education Specialists (CHES):

USF Health has been designated as a Multiple Event Provider (#FL0027, exp. 12/31/16) of Category I continuing education contact hours in health education by the National Commission for Health Education Credentialing, Inc. This program has been reviewed and approved for up to 10, 60-minute contact hours for the Training Academy and 10.50, 60-minute contact hours for the main conference, CHES event number LK20163731180.

Certified in Public Health (CPH)

The College of Public Health at the University of South Florida is an approved provider of Certified in Public Health Continuing Education Credit (CPHCE) by the National Board of Public Health Examiners. This event offers 20 CPH credits, 10 for the Training Academy and 10 for the main conference.


Provided by:

USF Health