The Social Marketing Training Academy

A Concentrated Product for Thirsty Learners.

Gain social marketing expertise in concentrated time by joining us for the Social Marketing Training Academy on June 15-16, 2016, at the Sheraton Sand Key Resort in Clearwater Beach, FL. The world-famous Training Academy uses an entertaining mixture of live case studies and interactive group exercises to help you understand how to increase the impact of behavioral change projects by:

  1. Knowing the core elements of a successful social marketing initiative;
  2. Selecting the behavior which will have the greatest impact on the problem;
  3. Selecting and prioritizing the target audience;
  4. Understanding the importance of formative research and how to analyze data; and
  5. Developing a marketing mix based on insights.

Learning Objectives

Upon completion of the Training Academy, participants will be able to:

  • Explain the core elements of a successful social marketing initiative; (CHES/MCHES competencies: 1.1.3, 1.4.1, 1.4.2)
  • Select the behavior which will have the greatest impact on the problem; (CHES/MCHES competencies: 1.4.2, 1.4.3)
  • Select and prioritize the target audience; (CHES/MCHES competencies 2.1.1, 2.1.2, 2.1.3)
  • Understand the importance of formative research and how to analyze data; (CHES/MCHES competencies: 1.3.1, 1.3.2, 1.3.3) and
  • Develop a marketing mix based on insights. (CHES/MCHES competencies: 2.3.3, 3.3.5)
  • List at least three new professional contacts. (MCHES/MCHES competencies: 2.1.3)

Upon completion of the Main Conference, participants will be able to:

  • Critically comment on the role of social marketing in fostering equity; (CHES/MCHES competencies: 1.1.3, 1.4.1, 1.4.3)
  • Discuss three examples of advanced application of social marketing practice; (CHES/MCHES competencies: 2.3.4)
  • Explain at least five programs in which social marketing was used as a tool for development and discuss the strengths and weaknesses of those particular applications; (CHES/MCHES competencies: 2.3.4, 2.1.3, 2.4.2)
  • Suggest at least one new collaborative project or application; (MCHES/MCHES competencies: 2.1.3) and
  • List at least five new professional contacts. (MCHES/MCHES competencies: 2.1.3)

For more information and to register please visit: https://cmetracker.net/USF/login?formname=RegLoginLive&eventid=339585