Main Conference: Friday & Saturday, June 29-30, 2018 

Important Note: Conference handouts will only be available online. Be sure to bring your laptop or mobile device and help us go green. Free wireless internet service will be available in the conference rooms and conference lobby area. For 2018, we are trying to make our conference free from single-use plastics! It is not an easy task, but we will try our best.

The Main Conference offers a blend of plenary presentations by internationally recognized social marketing experts on topics of interest to learners at all levels. Concurrent sessions, both invited and selected from responses to the ‘Call for Abstracts,’ supplement the agenda with case studies of social marketing applications in a variety of settings and new developments in the field. These sessions are balanced between introductory and more advanced audiences. The specific topics and speakers are selected to elaborate on key elements of the social marketing approach and to illustrate opportunities to apply social marketing.

The 2018 conference will explore the power of new technologies and tools to help us better understand our target audience and achieve sustainable behavior change. A key focus of the conference will be on the use of practical “Hatch Labs” that actively help attendees to think about how they can use these new developments in their own work.

Target Audience

This conference is designed to meet the educational needs of Certified Health Education Specialists (CHES), and anyone working in the field tasked with changing behavior.

Prerequisite knowledge of social marketing is not a requirement to attend.  If you are new to the field, you are encouraged to attend the Training Academy in addition to the Main Conference.

Networking is Key

The conference is designed to offer numerous informal opportunities for networking with some of the country’s best social marketers, so be ready to mingle!

Upon completion of the Main Conference, participants will be able to:

  • Critically comment on the role of social marketing in fostering equity; (CHES/MCHES competencies: 1.1.3, 1.4.1, 1.4.3)
  • Discuss three examples of advanced application of social marketing practice; (CHES/MCHES competencies: 2.3.4)
  • Explain at least five programs in which social marketing was used as a tool for development and discuss the strengths and weaknesses of those particular applications; (CHES/MCHES competencies: 2.3.4, 2.1.3, 2.4.2)
  • Suggest at least one new collaborative project or application; (MCHES/MCHES competencies: 2.1.3) and
  • List at least five new professional contacts. (MCHES/MCHES competencies: 2.1.3)

What is Social Marketing?

A simplified answer to the question is “Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good.” You can get the complex and nuanced answer to the question by attending the Training Academy and Main Conference.

Accreditation Requested

Stay tuned for more information on accreditation requested for the 2018 Conference. The 2016 Conference met the following:

Certified Health Education Specialists (CHES):

Sponsored by USF Health, a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is designated for Certified Health Education Specialists (CHES ®) and/or Master Certified Health Education Specialists (MCHES®) to receive up to 21.50 total (entry-level) Category I contact education contact hours. Maximum advanced-level continuing education contact hours available are 00.00.

Certified in Public Health (CPH)

The College of Public Health at the University of South Florida is an approved provider of Certified in Public Health Continuing Education Credit (CPHCE) by the National Board of Public Health Examiners. This event offers 21 CPH credits, 10 for the Training Academy and 11 for the main conference.

Highlights from the 2016 Social Marketing Conference:


Provided by:

USF Health