Please stay tuned for updated information and deadlines for the 2018 conference
2016 Process Explanation
In recent years, social marketing has been successfully used in many fields including public health, healthcare, environmental studies, engineering, education, and not-for-profit management. We welcome submissions from all of these fields, and any we’ve missed! We invite abstract submissions to be considered for oral presentations and posters. The content should demonstrate the application of social marketing strategies to behavior change, service marketing, or improvement of practice. Abstracts may describe social marketing programs, innovative research methods, and theoretical advances. Reviewers favor abstracts on completed projects that clearly illustrate key elements of the social marketing approach:
- How formative research is used to make marketing decisions;
- Description of audience segmentation methods and results; and
- Evaluations of comprehensive marketing programs.
Of particular interest are applications of social marketing strategies that address national and international social objectives, promote social marketing within one’s own agency, demonstrate sustainability and/or self-sufficiency of social marketing programs, or use innovative methods to understand consumer needs and wants.
Other suggested topics may include, but are not limited to:
- Use of social marketing to ameliorate social problems and issues of special populations;
- Evaluation of social marketing programs and strategies;
- Social marketing approaches to define health problems and inequities;
- Testing solutions to public health and other community problems;
- Changing health and social practices in school and community settings; and
- Training and education in social marketing.
Abstracts focusing on health communications must specifically address all 4 Ps in the marketing mix.
Abstracts should include the following sections, as applicable.
- Abstract Title
- Authors’ names, degree(s), and institution
- Who is/was your target audience?
- What behaviors are/were you trying to change?
- What is/was your marketing mix/intervention?
- What was the impact of your project?
- Budget and Resources: cost of program and materials as appropriate
- Program, Materials, or Methodology: also include any barriers to implementation and how they have been overcome
- Learner Objectives: 2-3
In the body of the email, please list the following:
- Title of the abstract
- Author’s name, degree(s), credentials, position title
- Name of institution
- Author’s (or Institution’s if more applicable) city and state, and country if outside the USA
- Phone and Email address
- If the contact person is someone other than the author, please note that in the body of the email
- Abstract preference: choices are a) oral only, b) poster only, c) either, or d) both oral and poster
Length of abstract: approximately 500 words.
Format: WORD, preference is Arial 12 pt, but font choice is optional.
Send abstract as an email attachment to Bobbi Rose at [email protected]
You will get a reply within a day or two that the abstract was received.
Please call Bobbi Rose at (813) 974-6158, or send another email if you do not hear back in this time.
Decisions by the abstract review committee are expected by mid-March; notification will be by email. The program does not provide any support for abstract presenters. Abstract presenters must register to attend the conference.