2022 Conference Schedule

Training Academies

Two training academies will be held on May 25-26. For more information on each training academy, click here.


Main Conference: May 27-28, 2022

The Main Conference offers a blend of plenary presentations by internationally recognized social marketing experts on topics of interest to learners at all levels. These sessions are balanced between introductory and more advanced audiences. The specific topics and speakers elaborate on key elements of the social marketing approach and illustrate opportunities to apply social marketing. Following the success of the 25th Conference, we will offer keynotes followed by “hatch labs” to enable participants to discuss ideas with each other and with experts. Poster sessions and concurrent breakout groups will be competitively selected from abstracts to supplement the agenda.

The USF Social Marketing Conference continues its tradition of putting social marketing wizards, researchers, workers, and students at the best beach in the US with no time to enjoy it – just kidding! We heard you and we will punch some holes in our packed schedule.

The Main Conference Schedule

*Note: The Main Conference agenda is in progress and subject to change.

May 26, 2022

5:00 – 7:00 pmRegistration Desk Open for Early Arrivals
5:30 - 6:30 pmSMANA In-person Networking Event (Sheraton Sand Key Resort – Poolside Bar)
7:00 - 9:00 pmNetworking and Dancing - Lessons and Fun

May 27, 2022

7:30 am – 4:15 pmRegistration Desk Open
7:30 am - 8:30 amContinental Breakfast Served
8:30 am - 8:45 am
Welcome by Conference Chairs
8:45 am - 9:00 amWelcome by the Social Marketing Association of North American (SMANA)
9:00 am - 9:30 amKeynote: Sara Isaac “Be More Floridian” Environmental Interventions
9:30 am - 10:15 am9:30-10:15 AM Panel (Virtual): Global application of Social Marketing (Nedra Weinreich [for WFP Afghanistan], Sharyn Rundle-Thiele, Timo Dietrich [Australia])
10:15 am - 10:45 amBreak
10:45 am - 11:15 amKeynote: Jeff Jordan
11:15 am - 12:30 pmPanel: COVID: National COVID Resilience Network (Rhonda Holliday) and CDC Foundation/NORC “How Right Now” Campaign
12:30 pm - 1:30 pmLunch
- SMANA Meeting
1:30 pm - 2:00 pmKeynote: Rex Briggs - How to Save a Life With AI: Using Machine Learning to better Match People and Messages
2:00 pm - 2:30 pmNeuromarketing Without a Lab – Peter Hartzbech (CEO, iMotions) and Jessica Wilson (Technical Director, iMotions)
2:30 pm – 3:00 pm
3:15 pm - 4:15 pmInteractive Opportunities with Speakers & Juried Presentations
A1. Jeff Jordan
A2. Contributing to Social Marketing Quarterly - Jude McDivitt
A3. Covid – NCRN + CDC Foundation/NORC
A4. Juried presentations (Environment)
1. A Social Marketing Campaign to Reduce Sanitary Sewer Overflows in Tampa Bay - Tampa Bay Estuary Program
2. Engineering and Social Marketing: Convergence Research to Reduce Lead Exposure in Madagascar - Adaline Buerck et al.
3. Introducing Social Marketing Strategies to Promote and Create an Environmental Hazard Hub for Communities in Florida - Victoria A. Pinilla Escobar et al.
4. Reframing Conservation From the Forest to the Fork - Brian Day et al.
A5. Juried presentations (Non-Communicable Diseases)
1. Businesses that Care: A Toolkit for Implementing Underage Drinking Prevention Programs in Communities - Victoria A. Pinilla Escobar
2. Fair Enough: How to Change the Social Norm in Drinking? - Lies Lambert et al.
3. In It Together SC: A Digital Campaign for Diabetes Prevention in South Carolina - Brittney Ankrom et al.
4. Repeated Exposure through Various Delivery Channels Associated with Healthy Behaviors in a SNAP-Ed Social Marketing Campaign - Katie Funderburk et al.
4:15 pm - 5:15 pmInteractive Opportunities with Speakers & Juried Presentations
B1. iMotions team and hands-on (Peter, Jessica, Kieu)
B2. Contributing to Social Marketing Quarterly - Jude McDivitt
B3. Rex Briggs
B4. New Professionals Panel – Sara Isaac, Moderator
B5. Juried presentations (Theory & Methods)
1. Are There Leverage Points for Increasing the Influence and Impact of Social Marketing? A Conceptual Model of the US Social Marketing System - Brian J. Biroscak et al.
2. Prevention or Cessation - Why Not Both? Reducing Teen Vape Use through Synergistic Prevention and Cessation Programs - Krysten Isaac et al.
3. The Power of Stories to Inspire Life-saving Conversations - Anya Karavanov et al.
4. Using Theory to Guide Persona Development: A Practical Approach - Kinetra Joseph et al.
5:45 pm - 6:15 pmAwards and Presentation:
6:15 - 6:20 pm Welcome by Claudia and Carol Bryant
6:20 - 6:25 pm Outstanding New Professional
6:25 - 6:40 pm SMANA Award to Outstanding Agency for Commitment to Elimination of Social Disparities
6:40 - 7:00 pm The Kotler Award for Lifetime Achievement in Social Marketing
6:15 pm - 7:00 pmReception and Juried Posters
1. Eat Fresh, Buy Local: Improving Local Food Access through Social Marketing - LaCee Jimenez et al.
2. Decreasing Sugar-Sweetened Beverages Consumption: A Social Marketing Approach - Amy Wotring et al.
3. Facilitating Youth-led Sexual Health Promotion Campaigns on Social Media Amid the COVID-19 Pandemic - Danielle Lewald et al.
4. Impact of Social Media Engagement During Covid 19 on Customer Well Being - Rania Hussein et al.
5. Influential Factors in the Consumption of Water by Schoolchildren in the City of Puebla, Mexico - Marilú Fernandez-Haddad et al.
6. One Post at a Time: Increasing Diversity, Equity, and Inclusion in Schools of Nursing - Shantay Williams et al.
7. Reaching Rural Populations at Risk for Diabetes: Lessons from a Media Study to Boost Rural Enrollment in an Online Diabetes Prevention Program - Julie Bromberg et al.
8. Role of Social Influences on Mobile Application Users’ Perceived Trust, Involvement, Usefulness and Its Relationships with Perceived Value, Customer Satisfaction, and Behavioural Intentions. - Vikrant Janawade et al.
9. Social Marketing Planning Projects in Public Health: Challenges in Pedagogy of Social Marketing Practice - John Luque et al.
10. Spanish-Language COVID-19 Vaccine Information and YouTube: A Digital Media Content Analysis - Erik Ruiz et al.
11. Students and Volunteering: Committed to Studying but Socially Lazy? - Joachim Birzele et al.
12. Tailoring University Health Promotion to Student Need: Understanding Student Challenges during the COVID-19 Pandemic - Christina Nill et al.
13. Using an Integrated Digital Approach in Social Marketing to Support Substance Use Behavior Change Efforts Among Military Service Members - Danika Rainer et al.

May 28, 2022

8:00 am - 3:15 pmRegistration Desk Open
8:00 am - 8:45 amContinental Breakfast
8:15 am - 8:30 am
8:30 am - 9:00 amKeynote: Roy Eidelson “Countering Status Quo Propaganda: A Challenge for Social Marketers"
9:00 am - 9:45 amPanel: COVID: We Can Do This - Ronne Otsby and team - Fors Marsh Group
9:45 am - 10:30 amPanel: How Big Data Can Inform Social marketing - Fred Fridinger-CDC, Susanne Walton-Nielsen, Niki Wenstrom-FHI 360
10:30 am - 11:00 amBreak
11:00 am - 11:30 am
A Conversation with Bill Novelli, “The Business of Doing Good”
11:30 am - 12:00 pmPanel: Walking the walk: Bill Novelli (moderator), Catalina Garcia – AbinBev, Kristen Moorehead - NORC
12:00 pm - 1:00 pmLunch
1:00 pm - 2:00 pmInteractive Opportunities with Speakers and Juried Presentations
C1. Roy Eidelson
C2. COVID - HHS - Fors Marsh
C3 Big Data – panel members
C4. Bill Novelli and panel members
C5. Juried presentations (Social Justice)
1. A Comparison of Sex vs Labor Trafficking Victim Participation Structures in the U.S: Strategic Social Marketing Implications - Vernon Murray et al.
2. Addressing Health Disparities Among Individuals With Intellectual Disabilities Through Social Marketing: The Development and Implementation of School of Strength - Dina Welding et al.
3. Democracy Starts at Home: Using Social Marketing to Increase Voter Turnout in Under-Represented Communities - Linsey Grove et al.
4. Eat Smart to Play Hard: The Power of Listening to the Voices of Latinx Immigrant Children and their Families in New Mexico - Glenda Canaca et al.
2:15 pm - 3:15 pmInteractive Opportunities with Speakers and Juried Presentations
D1. COVID - HHS - Fors Marsh
D2. Big Data – panel members
D3. Business of Doing Good – panel members
D4. Juried presentations (COVID General)
1. A Social Marketing Based Approach to Increasing COVID-19 Vaccination Rates of College Students - Matthew Hutchins et al.
2. Building a Cross-Sectoral Community Partnership to Increase Access to COVID-19 Vaccinations and Health Screenings with Socially Vulnerable Communities - Jannette Y Berkley-Patton et al.
3. Leveraging Community Arts & Culture Assets in Developing the Marketing Mix: A Novel Approach to Increase COVID-19 Vaccination Uptake - Natalie Rella et al.
4. Culturally Tailored Marketing Tools to Encourage Vaccine Uptake within Hard to Persuade Populations - Melissa Patterson Hazley et al.
D5. Juried presentations (COVID - Latinx/Hispanic Communities)
1. Public Health Social Media Interventions in the Context of Covid-19 in Youth Between 12-18 Years of Age in Urban San Miguelito District, Panama City, Panama - Arlene Calvo et al.
2. The Need of Social Marketing Strategies to Combat Disinformation and Misinformation Related to COVID-19 Vaccination Geared Towards Communities on Social Media Sites - Victoria A. Pinilla Escobar et al.
3. Using Social Marketing to Incorporate a Race and Ethnicity Equity Lens to COVID-19 Vaccine Confidence among Latinx Immigrants in New Mexico - Glenda Canaca et al.
4. Social Networking Services (SNS) as a Source of COVID-19 Misinformation for Spanish-Speaking Population - Arlene Calvo et al.
3:15 pm - 3:45 pmBreak
3:45 pm - 4:30 pmKeynote: Rose McGee (Introduced by Kristen Moorehead) – ‘Healing a Community One Pie at a Time”
4:30 pm - 4:45 pmConference Goodbyes

Bring your laptop or mobile device!

Conference information, handouts, and other interactive opportunities will only be available online before and during the conference. Free wireless internet service will be available in the conference rooms and conference lobby area. Please bring your wireless laptop or internet-capable mobile device to access conference information.


For 2022, we are trying to make our conference free from single-use plastics! It is not an easy task, but we will try our best. Please don’t ask us for a straw!

Presenter Information

All keynote, panel, abstract, and poster presenters please click HERE for more information regarding preparing your presentations and room and technical queries you may have.