2018 Conference Schedule

The Social Marketing Training Academy: Wednesday & Thursday, June 27-28, 2018

Gain social marketing expertise in concentrated time by joining us for the Social Marketing Training Academy on June 27-28 2018, at the Sheraton Sand Key Resort in Clearwater Beach, FL. The world famous Training Academy* uses an entertaining mixture of live case studies and interactive group exercises to help you understand how to increase the impact of behavioral change projects by:

  1. Knowing the core elements of a successful social marketing initiative;
  2. Selecting the behavior which will have the greatest impact on the problem;
  3. Selecting and prioritizing the target audience;
  4. Understanding the importance of formative research and how to analyze data; and
  5. Developing a marketing mix based on insights.

* If you’ve attended the Training Academy during the last few years, please take the one day Advanced Training Academy instead, offered on Thursday, June 28.

Social Marketing Training Academy Environmental Track

New for 2018, a bespoke Training Academy is also being run for those working in the environmental and conservation fields (June 27-28, 2018). The introductory course will help participants apply the theories and tools of social marketing to real environmental issues through live case studies and interactive group activities.

Advanced Training Academy (Single Day Event: Thursday)

New for 2018. Join us for the one-day advanced training academy! On June 28, 2018, experts from around the world will teach sessions on advanced social marketing theory. For those of you who have attended the Training Academy in the past, this offers a great opportunity to further your knowledge of social marketing in a small class environment. One-to-one support will also be given by the experts to help with your own social marketing projects.

If you have worked in the social marketing field for a while, or have already completed the Training Academy, this one-day course is for you!

Main Conference: Friday & Saturday, June 28-30, 2018

The Main Conference offers a blend of plenary presentations by internationally recognized social marketing experts on topics of interest to learners at all levels. Concurrent sessions, both invited and selected from responses to the ‘Call for Abstracts,’ supplement the agenda with case studies of social marketing applications in a variety of settings and new developments in the field. These sessions are balanced between introductory and more advanced audiences. The specific topics and speakers are selected to elaborate on key elements of the social marketing approach and to illustrate opportunities to apply social marketing.

The 2018 conference will explore the power of new technologies and tools to help us better understand our target audience and achieve sustainable behavior change. A key focus of the conference will be on the use of practical “Hatch Labs” that actively help attendees to think about how they can use these new developments in their own work.

Bring your laptop or mobile device!

Conference information, handouts, and other interactive opportunities will only be available online before and during the conference. Free wireless internet service will be available in the conference rooms and conference lobby area. It is recommended that you bring your wireless laptop or internet capable mobile device to access conference information.

Plastic free!

For 2018, we are trying to make our conference free from single-use plastics! It is not an easy task, but we will try our best. Please don’t ask us for a straw!

Session Descriptions

In addition to the plenary sessions run by internationally recognized key note speakers, conference sessions will also include:

  • Skill Building sessions
  • Case example presentations
  • Hatch Labs

By offering a variety of sessions, we hope that attendees will not only learn about other people’s projects, but also come away with specific ideas for “how” to do certain aspects of the social marketing process and implement new tools. The roundtable discussions will also help to create debate which will in turn further innovation within the field.

The Social Marketing Training Academy (Health Focus) Schedule

Wednesday, June 27, 2018

TimeSession / Event
8:00 am – 5:00 pmRegistration Desk Open & Exhibits
8:00 am – 9:00 amContinental Breakfast
9:00 am – 9:30 amOverview of the Training Academy
9:30 am – 10:20 amWhat’s So Different? Overview of Social Marketing’s Distinctive Features

What social marketing is, why it works, and an overview of the social marketing process
10:20 am – 11:00 am Social Marketing in Practice: Case Studies
11:00 am – 11:20 amComfort Break
11:20 am – 12:20 pmGetting Started: Understanding Your Problem and Developing Your Behavioral Goal
12:20 pm – 1:20 pmLunch On Own
1:20 pm – 2:20 pmSelecting and Prioritizing Your Target Audience(s) – Based on Your Behavioral Goal
2:20 pm – 3:10 pmCustomer Profiling Exercise: Understanding What Moves and Motivates Your “Customer”
3:10 pm – 3:30 pmComfort Break
3:30 pm – 4:20 pmStakeholder Analysis and Engagement

Thursday, June 28, 2018

TimeSession/Event
8:00 am – 5:00 pmRegistration Desk Open & Exhibits
8:00 am – 9:00 amContinental Breakfast
Training Academy: Day 2
9:00 am – 10:30 amResearch in Social Marketing: Which Method will Work Best for Your Project?
10:30 am – 10:50 amComfort Break
10:50 am – 12:20 pmUsing the Research to Develop Your Marketing Mix
12:20 pm – 1:20 pmLunch on Own
1:20 pm – 2:50 pmPretesting Your Marketing Mix: Which Methods to Use?
2:50 pm – 3:10 pmComfort Break
3:10 pm – 4:00 pmTest What You Have Learnt: Do You Now Think Like a Social Marketer?
4:00 pm –4:30 pmGraduation Ceremony
4:30 pmAdjourn

The Social Marketing Training Academy (Environmental Track) Schedule

*Note: The agendas for the Environmental Track and Advanced Training Academy are in progress and subject to change.
Wednesday, June 27, 2018

TimeSession/Event
8:00 am – 5:00 pmRegistration Desk Open & Exhibits
8:00 am – 9:00 amContinental Breakfast
Training Academy Environmental Track: Day 1
9:00 am – 11:00 am
11:00 am – 11:20 amComfort Break
11:20 am – 12:20 pm
12:20 pm – 1:20 pmLunch On Own
1:20 pm –3:10 pm
3:10 pm – 3:30 pmComfort Break
 3:30 pm - 4:20 pm
Adjourn for Day

Thursday, June 28, 2018

TimeSession/Event
8:00 am – 5:00 pmRegistration Desk Open & Exhibits
8:00 am – 9:00 amContinental Breakfast
Training Academy Environmental Track: Day 2
9:00 am – 10:30 am
10:30 am – 10:50 amComfort Break
10:50 am – 12:20 pm
12:20 pm – 1:20 pmLunch on Own
1:20 pm – 2:50 pm
2:50 pm – 3:10 pmComfort Break
3:10 pm – 4:30 pm
4:30 pmAdjourn

The Main Conference Schedule

*Note: The Main Conference agenda is in progress and subject to change.

A Welcome Reception will kick off the weekend from 6:00 to 8:00 pm on Thursday, June 28, 2018.
Friday, June 18, 2018

TimeSessionLobby II
7:30 – 8:30 amRegistration & Welcome Coffee/TeaLobby II
Main Conference BeginsGrand Ballroom
8:30 – 8:45 amWelcome by Conference Chair (Rowena Merritt)
Plenary Sessions (25 min presentation + 10 min Q & A)
8:45 – 9:20 amKeynote #1 (Jeff Jordan)
9:20 – 9:55 amKeynote #2 (Sharyn Rundle-Thiele, PhD)
9:55 – 10:15 amBreakLobby II
10:15 – 10:50 amKeynote #3 (Ashani Johnson-Turbes, PhD)
10:50 – 11:25 amKeynote #4 (Judd Harner)
11:25 – 12:00 pmKeynote #5 (Timo Dietrich, PhD)
12:00 – 1:10 pmLunch (Provided), Networking, Poster Viewing
12:30 – 1:00 pmWomen Supporting Women (Optional)
1:10 – 2:10 pmKeynote #6 Environmental Panel
2:10 – 2:25 pmBreak
2:25 – 3:25 pmConcurrent Abstract Sessions
A1.Beach
A2.Gulf
A3.Palm
A4.Bay
3:25 – 4:25 pmHatch Labs
B1. Topic TBD. (Jeff Jordan)Beach
B2. Topic TBD (Sharyn Rundle-Thiele, PhD)Gulf
B3. Topic TBD (Ashani Johnson-Turbes, PhD) Palm
B4. Topic TBD. (Judd Harner)Bay
B5. Topic TBD (Timo Dietrich, PhD)Island II
B6. Environmental theme (TBD)Island I
4:25 – 4:45 pmBreakLobby II
4:45 – 5:30 pmThe New Professionals Panel (Tait Martin)Grand Ballroom
5:30 – 7:00 pmPoster Walk, Reception, Awards, and Door PrizesLobby II
5:30 – 6:00 pmPosters are manned
6:00 – 7:00 pmAwards Presentation:
6:00 – 6:15:Outstanding New Professional
6:15 – 6:30: Millbank’s Innovation in the Environmental Field
6:30 – 6:45: NSMC’s Excellence in Social Marketing
6:45 – 7:00: The Kotler Award
Gulf Room
After AwardsDoor Prizes (must be present to win)

Saturday, June 18, 2016

TimeSessionRoom
8:00 – 8:45 amRegistration Desk Open (coffee, tea service)Lobby II
8:45 – 8:50 amWelcome (Rowena Merritt)Grand Ballroom
8:50 – 9:25 amKeynote #7 (Akeem Ali)
9:25 – 10:00 amKeynote #8 (Bill Smith)
10:30 - 10:35 amUpdate from SMANA
10:35 – 11:00 amBreak (Drinks)Lobby II
11:00 – 12:00 pmConcurrent Sessions
D1.Beach
D2.Gulf
D3.Palm
D4.Bay
12:00 – 12:05 pmStretch Break and Change Rooms
12:05 – 1:05 pmConcurrent Sessions
E1.Beach
E2.Gulf
E3.Palm
E4.Bay
1:05 – 2:05 pmLunch (Provided)
1:10 – 1:55 pmNew Professionals Support / Mentoring session during Lunch
1:05 – 2:05 pmMeeting for Social Marketing Association of North America
2:05 – 3:05 pmGet the Upstream into the Mainstream or Environmental panel?
(Francois Lagarde)
Grand Ballroom
3:05 – 3:15 pmWrap-up (Rowena Merritt)
3:15 pmSafe Travels; See you in 2020