2022 Conference Schedule

The Social Marketing Training Academy: May 25-26, 2022

A concentrated dose for new social marketers

Get a quick introduction to applying social marketing to your work in the “introductory” Training Academy May 25-26, 2022, at the Sheraton Sand Key Resort in Clearwater Beach, FL. This world famous Training Academy* uses an entertaining mixture of live case studies and interactive group exercises to help you understand how to increase the impact of social service offerings or health promotion campaigns by:

  1. Identifying the core elements of a successful social marketing initiative;
  2. Describing and prioritizing intended consumers;
  3. Selecting a feasible, impactful point of entry (e.g. specific behavior, condition, service) to solve a problem;
  4. Understanding the importance of formative research, focused on qualitative inquiry; and,
  5. Developing a marketing mix based on research insights.

* Over the past 25 years, we’ve trained more than 2000 learners from around the globe.

This training academy is intended for those who have not formally studied marketing (social or commercial), or taken this training academy in the past five years.

Main Conference: May 27-28, 2022

The Main Conference offers a blend of plenary presentations by internationally recognized social marketing experts on topics of interest to learners at all levels. Concurrent sessions, both invited and selected from responses to the ‘Call for Abstracts,’ supplement the agenda with case studies of social marketing applications in a variety of settings and new developments in the field. These sessions are balanced between introductory and more advanced audiences. The specific topics and speakers are selected to elaborate on key elements of the social marketing approach and to illustrate opportunities to apply social marketing.

The USF Social Marketing Conference continues its tradition of putting social marketing wizards, researchers, workers, and students at the best beach in the US with no time to enjoy it – just kidding! We heard you and we will punch some holes in our packed schedule.

Following the success of the 26th Conference, we will offer keynotes followed by “hatch labs” to enable participants to discuss ideas with each other and invited experts. Poster sessions and concurrent breakout groups will be competitively selected from abstracts to supplement the agenda.

Bring your laptop or mobile device!

Conference information, handouts, and other interactive opportunities will only be available online before and during the conference. Free wireless internet service will be available in the conference rooms and conference lobby area. It is recommended that you bring your wireless laptop or internet capable mobile device to access conference information.

Plastic free!

For 2021, we are trying to make our conference free from single-use plastics! It is not an easy task, but we will try our best. Please don’t ask us for a straw!

Session Descriptions

In addition to the plenary sessions run by internationally recognized key note speakers, conference sessions will also include:

  • Skill Building sessions
  • Case example presentations
  • Hatch Labs

By offering a variety of sessions, we hope that attendees will not only learn about other people’s projects, but also come away with specific ideas for “how” to do certain aspects of the social marketing process and implement new tools. The roundtable discussions will also help to create debate which will in turn further innovation within the field.

The Social Marketing Training Academy Schedule

*Note: This schedule is in progress and subject to change.

May 25, 2022

TimeSession / Event

May 26, 2022


The Main Conference Schedule

*Note: The Main Conference agenda is in progress and subject to change.

May 27, 2022

6:00 – 8:00 pmWelcome Reception

May 27, 2022

7:30 – 8:30 amRegistration & Continental Breakfast
Main Conference Begins
8:30 – 8:45 am
Welcome by Conference Co-Chair
Plenary Sessions
8:45 – 9:20 am
To be announced
9:20 – 9:55 am
To be announced
9:55 – 10:15 am
10:15 – 10:50 am
To be announced
10:50 – 11:25 am
To be announced
11:25 – 12:25 pm
To be announced
12:00 – 1:10 pm
Lunch, Networking, Poster Viewing
1:10 – 2:10 pm
Concurrent Abstract Sessions
2:10 – 3:10 pm
Hatch Labs
3:10 – 3:30 pm
3:30 – 4:15 pm
The New Professionals Panel
4:15 – 6:30 pm
Poster Walk, Reception, Awards, and Door Prizes
4:30 – 5:15 pm
Posters are manned
5:15 – 6:30 pm
Awards Presentation: (Gulf Room)
5:15 – 5:30:Outstanding New Professional
5:30 – 5:45: Millbank’s Innovation in the Environmental Field
6:00 – 6:15: The Kotler Award

May 28, 2022

8:00 – 8:45 amRegistration Desk Open & Continental Breakfast
8:30 – 8:45 am
Welcome by Conference Co-Chair
8:45 – 9:20 am
To be announced
9:20 – 9:55 am
To be announced
9:55 – 10:05 am
Update from SMANA
10:05 – 10:25 am
10:25 – 11:00 am
To be announced
11:00 – 11:35 am
To be announced
11:35 – 12:45 pm
11:45 – 12:45 pmMeeting for Social Marketing Association of North America - All welcome; Bring your lunch to the meeting
12:45 – 1:45 pmConcurrent Sessions
1:45 – 2:45 pmConcurrent Sessions
2:45 – 3:00 pmBreak
3:00 – 3:35 pm
To be announced
3:35 – 3:45 pm
3:45 pm
Safe Travels; See you in 2023