2022 Conference Schedule

Social Marketing Training Academy:

May 25-26, 2022

A concentrated dose for new social marketers! Get a quick introduction to applying social marketing to your work in the “introductory” Training Academy on May 25-26, 2022. This world-famous Training Academy uses an entertaining mixture of live case studies and interactive group exercises to help you understand how to increase the impact of social service offerings or health promotion campaigns. This training academy is intended for those who have not formally studied marketing (social or commercial), or taken this training academy in the past five years.

The Social Marketing Training Academy Schedule

*Note: This schedule is in progress and subject to change.

May 25, 2022

TimeSession / Event

May 26, 2022



Main Conference: May 27-28, 2022

The Main Conference offers a blend of plenary presentations by internationally recognized social marketing experts on topics of interest to learners at all levels. These sessions are balanced between introductory and more advanced audiences. The specific topics and speakers elaborate on key elements of the social marketing approach and illustrate opportunities to apply social marketing. Following the success of the 25th Conference, we will offer keynotes followed by “hatch labs” to enable participants to discuss ideas with each other and with experts. Poster sessions and concurrent breakout groups will be competitively selected from abstracts to supplement the agenda.

The USF Social Marketing Conference continues its tradition of putting social marketing wizards, researchers, workers, and students at the best beach in the US with no time to enjoy it – just kidding! We heard you and we will punch some holes in our packed schedule.

The Main Conference Schedule

*Note: The Main Conference agenda is in progress and subject to change.

May 26, 2022

5:00 – 7:00 pmWelcome Reception

May 27, 2022

7:30 am – 5:00 pmRegistration Desk Open
8:00 am – 12:55 pm
Welcome and General Sessions
12:55 pm - 2:00 pmLunch Provided, Networking, Poster Viewing
2:00 pm – 3:00 pm
Hatch Labs - Discussions with General Session Presenters
3:10 pm - 4:00 pmConcurrent Abstract Sessions
4:10 pm - 5:00 pmGeneral Session
5:00 pm - 7:00 pmPosters, Reception, Awards

May 28, 2022

8:00 am – 8:45 amRegistration Desk Open, Light Breakfast & Beverages
8:15 am – 10:30 am
Welcome and General Sessions
10:55 am – 11:40 am
Concurrent Sessions
11:40 am – 1:00 pm
Lunch Provided
12:00 pm - 12:45 pmGeneral Session
1:00 pm - 1:45 pmConcurrent Sessions
1:50 pm - 2:35 pmConcurrent Sessions
2:50 pm - 3:20 pmClosing General Session

Bring your laptop or mobile device!

Conference information, handouts, and other interactive opportunities will only be available online before and during the conference. Free wireless internet service will be available in the conference rooms and conference lobby area. Please bring your wireless laptop or internet-capable mobile device to access conference information.


For 2021, we are trying to make our conference free from single-use plastics! It is not an easy task, but we will try our best. Please don’t ask us for a straw!