Bill Novelli is one of the founders of social marketing. He founded and oversees the Business for Impact program at Georgetown University’s McDonough School of Business. A distinguished professor of the practice, he teaches Ethical Leadership and also Managing the Enterprise in the MBA program. He developed and taught courses in Corporate Social Responsibility and Leadership and Management of Nonprofit Organizations.
Previously, Bill was CEO of AARP, a membership organization of 40 million people ages 50 and older. Prior to AARP, he was founder/ president of the Campaign for Tobacco-Free Kids, EVP of CARE, the international relief and development NGO, and co-founder/president of Porter Novelli, the global PR agency. Bill began his career in marketing management at Unilever, was an account supervisor at a New York ad agency and later served as director of Advertising and Creative Services at the Peace Corps.
Bill’s most recent book is titled Good Business: The Talk, Fight, Win Way to Change the World.