After retiring from the Academy for Educational Development in 2009 Dr. Smith founded a consulting service, makingchange4u to continue his work in the application of behavioral science and social marketing to large-scale programs of social change. He serves as Co-Editor of the Social Marketing Quarterly and as consultant to various foundations and agencies. For the last two years he has worked as Senior Communications Consultant to the PEW Foundation on the development of their Community Water Fluoridation Initiative; consultant to PAHO on behavioral science and social marketing for salt reduction strategies, and various state and local governments on tobacco cessation, HIV/AIDS, and obesity prevention. He has served on two Institute of Medicine (IOM) panels, including the co-authorship of the IOM’s Health Literacy Report. He continues an active career of public speaking on the application of integrated behavior change to widely diverse health and environmental challenges. In 2011, Dr. Smith delivered a TEDX talk on the integration of social marketing and behavioral science in large-scale social change. Presently he serves as Consultant PEW Charitable Trust for communication on Community Water Fluoridation.