François Lagarde, M.A., has held the position of Vice-President, Communications and Collective Engagement, since 2012. The Chagnon Foundation is Canada’s largest family foundation and is dedicated to the prevention of poverty through educational success of children and youth in Quebec. François is responsible for orienting, managing and ensuring the synergy of all communication and collective engagement strategies used by the Foundation in connection with its philanthropic investments. He also advises the President and other members of the Executive on public affairs and other strategic issues.
François Lagarde brings to the Foundation his exceptional experience and achievements. Since serving as Vice-President of ParticipACTION in the 1980s, he has acted as a specialized consultant in social marketing and communications for more than 170 community, public and philanthropic organizations at every level. He is also an adjunct professor in the School of Public Health at the University of Montreal, where he teaches social marketing since 1999. He received the University of Montreal Award for Excellence in Teaching. He has built up a solid reputation both nationally and internationally. As a sought-after speaker and trainer, he has taught in all the Canadian provinces as well as in 12 other countries. He has written dozens of publications on social marketing and health promotion. He is a member of the Editorial Board of Social Marketing Quarterly and a member of the Board of Directors of the YMCAs of Québec.