Jay Kassirer

President, Cullbridge; General Manager, Tools of Change

Jay Kassirer

Jay is a seasoned social marketing consultant and trainer, a global expert on community-based social marketing approaches, a founding and current Director of both the International Social Marketing Association (iSMA) and the Social Marketing Association of North America (SMANA), and the driving force behind the Tools of Change website and webinars. He has 27 years of professional social marketing experience focused on environment, health and sustainability. As President of Cullbridge Marketing and Communications, Jay has contributed to the development of enduring outreach programs such as the Green Communities’ home energy audit and well aware programs, BC Hydro’s Power Smart program, Canada Mortgage and Housing Corporation’s Healthy Housing and Sustainable Community Planning initiatives, and the American Forest Foundation’s family forest conservation programs, and co-led the formation and growth of Canada’s multi-stakeholder Healthy Indoors Partnership. He is an Editorial Board member for Social Marketing Quarterly, and was awarded the Outstanding Contribution to Social Marketing Award at the World Social Marketing Conference in 2017.