Jennifer Tabanico is President and owner of Action Research, a firm that specializes in changing behavior for the public good by applying marketing and social science research to outreach programs that promote clean, healthy, and sustainable communities. Jennifer has a Master of Arts degree in Experimental Psychology and more than 15 years of experience developing and implementing community-based programs for public and private agencies. Her work has spanned a broad range of social and community issues including water quality, waste and recycling, litter prevention, energy-efficiency, water conservation, and sustainable forestry. She has worked for a range of public and private clients including the City and County of San Diego, the American Forest Foundation, and the Urban Sustainability Directors Network (USDN). Ms. Tabanico has authored several publications in both academic and technical outlets including the Journal of Environmental Psychology, Social Influence, and Social Marketing Quarterly. Jennifer also serves as an instructor for the University of California San Diego (UCSD) Extension’s Behavior Change and Sustainability certificate program.