Timo Dietrich, PhD
Engagement Director, Social Marketing @ Griffith
Dr. Timo Dietrich is specialized in co-creating engaging marketing solutions that help people and the planet. His research uses the Co-create – Build – Engage Framework (CBE™) to achieve more effective, long-term change. Dr. Dietrich has published more than 100 peer-reviewed publications on behavior change projects including Blurred Minds, O-it, Viisi Per Päivä, and REMI. Viisi Per Päivä (Five A Day) is a 3-month-intervention to get children excited about tasting and eating different fruit and vegetables and included a cooking class at school and recipes bundled with F&V discount vouchers for the local supermarket. R.E.M.I (Robotic Empathy Machine Intelligence) combines augmented reality with gamification to teach empathy to young people.
As a Senior Lecturer at the Department of Marketing at Griffith University, Dr. Dietrich has trained thousands of professionals and students. Dr. Dietrich received his master’s of international business and a doctor of philosophy in social marketing at Griffith University in Queensland Australia.