Awards and Exhibit Opportunities

Awards and Sponsorships

Several awards are available for 2018.  All awards will be presented June 29, 2018. They are:

  • Outstanding New Professional Award
  • The NSMC’s Award for Excellence in Social Marketing
  • Millbank’s Social Marketing Award for Innovation in the Environmental Field
  • The Phillip Kotler Social Marketing Distinguished Service Award
Outstanding New Professional Award

We would like to invite individuals to nominate candidates for the 2018 Outstanding New Professional Award sponsored by the Taproot Agency. Social marketing has been recognized as a viable approach to behavior change for the past 40 years. As the field continues to shift and evolve to address the emerging issues of the 21st century, so too must the leaders of this field. One focus of the 25th Social Marketing Conference is to provide recognition to the up and coming leaders of this field. To do so, we are recognizing an “Outstanding New Professional” at the 2018 conference.

Candidates should be individuals who are currently engaged in social marketing and are making a significant contribution to the field. Please note the following requirements:

  • Nominees can be from any industry (for example, government agencies, private industry, or academia).
  • Nominees are not limited by age.
  • Only nominees who have been active for five years or less in the social marketing field will be accepted.

The winner of the award will receive a physical award and recognition at the Conference.

If you have an individual you would like to nominate for this award, you can nominate them here.

The deadline for submissions is February 26, 2018. Candidates will be notified that they have been nominated by the end of March.

The NSMC’s Award for Excellence in Social Marketing

The NSMC’s Award for Excellence in Social Marketing is provided by the National Social Marketing Centre for a project which has used the tools and principals of social marketing to impact on the health of the public. The award (an engraved glass award) will be presented on Friday, 29th June at the conference.

What the judges are looking for:

Essential

  • Focusing on a behavioral goal with your target audience
  • Using customer insight to drive your project
  • Demonstrating measurable behavioral outcomes (or a clear evaluation plan developed and currently being implemented if the project is still ongoing)

Desirable

  • Using social behavior theory to inform your approach
  • Targeting your audience
  • Developing partnerships to engage your audience
  • Using the full marketing mix
  • Evidence of sustainability – proving the behavior influenced or the partnerships created will be maintained.

If you have an individual you would like to nominate for this award, you can nominate them here.

Millbank’s Social Marketing Award for Innovation in the Environmental Field

Millbank’s Social Marketing Award for Innovation in the Environmental Field is awarded to honor an individual or organization whose social marketing work has profoundly impacted on an environmental or conservation issue, either at a local, national or international level. The award (an engraved glass award) will be presented on Friday, 29th June at the conference.

What the judges are looking for (essential):

  • Use of formative research to understand the presenting problem and views and perceptions of the target audience
  • Using of the full marketing mix
  • Measureable results achieved
  • Evidence of sustainability and/or plans at how the project will be sustained (for example, establishment of local partnerships, etc.)

Please also include:

  • A brief overview of the project (maximum 150 words)
  • Detail how formative research was used to understand the presenting problem and views and perceptions of the target audience (maximum 200 words)
  • Detail the marketing mix which was developed and how this was linked to the key findings from the formative research (maximum 200 words)
  • Detail the impact your project has had to date (maximum 100 words)
  • Provide evidence of sustainability and/or plans at how the project will be sustained (maximum 80 words)

If you have an individual you would like to nominate for this award, you can nominate them here.

The Philip Kotler Social Marketing Distinguished Service Award

Purpose

The Philip Kotler Social Marketing Distinguished Service Glass is awarded annually by the Social Marketing Group and the Florida Prevention Research Center at The Social Marketing Conference to an individual who has demonstrated a life of achievement in and service to the field of social marketing.

The award honors the founder of the field of social marketing, Dr. Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing, at the Northwestern University, Kellogg School of Management in Chicago.  Dr. Kotler has published extensively in the field and provided enduring guidance to the social marketing community.  He is the person most responsible for changing how all who work in or study the field, understand, and apply marketing to public service initiatives.

Selection criteria

The recipients of the “Kotler Glass” embody four qualities that have characterized their life and work in social marketing. These reflect the example of character provided by Dr. Kotler.

Scholarship

Recipients will have demonstrated a body of scholarship related to social marketing, either within the academy, as a practitioner, or a combination of the two. Scholarship is demonstrated by a variety of endeavors, including published papers in peered reviewed publications, books, popular articles, e-publications, and technical reports and monographs. The value of the body of work is evaluated on how it has helped advance the understanding and practice of social marketing.

Service

Recipients will have fostered the development and cohesion of the social marketing community. They will have engaged in activities that support the work of their peers, mentored other professionals and those in training, offered their talents and efforts in service to nurturing the field and its practice, and demonstrated a sense of mission to the field.

Leadership

Recipients will have demonstrated leadership in the field of social marketing through their willingness to assume challenges, take risks, and apply innovated solutions to issues facing the field. They will have inspired others to improve their work and they will have advanced the field’s development and practice.

Integrity

Recipients will have demonstrated a life of honesty, forthrightness, and ethical behavior that has provided a high standard for engaging in the collegial and business relationships associated with the work, against which others in the field measure themselves.

Award

The award, the “Kotler Glass”, is an original work of art that is emblematic of the transformative nature of social marketing. Like the glass from which it is made, the art work symbolizes social marketing’s ability to craft the “raw” elements of understanding, technique, and strategy into solutions for social problems. The award is also intended to reflect the passion that Dr. Kotler and his wife Nancy share for glass art.

How to Nominate:

If you have an individual you would like to nominate for this award, you can nominate them here.

Be prepared to answer the following questions:

  • Please show how the nominee has demonstrated a body of scholarship related to social marketing, either within the academy, as a practitioner, or a combination of the two (Maximum 250 words)
  • Please explain how the nominee has fostered the development and cohesion of the social marketing community. (Maximum 250 words)
  • Please describe how the nominee has demonstrated leadership in the field of social marketing through their willingness to assume challenges, take risks, and apply innovated solutions to issues facing the field (Maximum 250 words)
  • Please describe how the nominee has demonstrated a life of honesty, forthrightness, and ethical behavior that has provided a high standard for engaging in the collegial and business relationships associated with the work, against which others in the field measure themselves. (Maximum 250 words)

Scholarship Opportunities

Up to two Fostering Equity / Reducing Disparities Scholarships are available for 2018. 

The Fostering Equity / Reducing Disparities Scholarship provides support for attending the conference to graduate students or public sector professionals. The conference planning committee recognize that economies and budgets are not created equally. The focus of this scholarship is specific to programs / areas where resources are low and need is high. Applicants must work in countries which are classed as either ‘low income’ or ‘lower middle income’ by the World Bank.

Support includes:

  • registration for the Training Academy (or Environmental Track) and the Social Marketing conference ($580),
  • lodging for up to four nights at the conference hotel, Sheraton Sand Key ($716),
  • airfare (coach level) (up to $1,000), and
  • Super Shuttle transportation between Tampa Airport and hotel ($50-ish), and visa fees (if applicable).

The recipient is responsible for all other costs, examples include baggage fees, meals and transportation to / from the airport in their home city or country.

Selection Process: The purpose of the scholarship is to support individuals who are studying and/or intending to use social marketing, public sector settings, or educational institutions, and who demonstrate a financial need to attend the conference.

Applicants must provide a support letter from a supervisor or manager within their respective organizations. This may be provided during the application process or following selection as a scholarship recipient. Graduate student applicants must provide a support letter from their Graduate Advisor.

The scholarship is for first time individual conference attendees. We accept applications from any country and in particular encourage those working or studying in a developing world country to attend.

How to Apply:

Send your application by email to Bobbi Rose, [email protected] by March 1st, 2018. A decision will be made by March 20th. This should allow for ample time to obtain a visa. Please note in the subject line of the email: (your name): Application for Fostering Equity Scholarship

You may enter all the information into the body of an email, or attach a WORD or PDF document. Your application must include the following:

Name Degree(s) if applicable
Organization Job Title
Email Phone (include country code etc)
Address City, Zip (if applicable) and Country

Please also include an essay of no more than 500 words to address the following:

  • A description of your interest in attending the academy and conference (you must attend both).
  • A description of your interest in social marketing
  • An overview of the opportunities you have to use social marketing
  • If applicable, a review of how others at your educational institution or organization use social marketing. If not applicable, a reply of “not applicable” will suffice.
  • An overview of how you will apply what you will learn at the conference to your work or studies.

Support & Exhibit Opportunities

This conference requires the support of valued partners to succeed. There are opportunities to have an exhibit table, and/or the opportunity to support a food break, or even a scholarship.  Interested companies or organizations are invited to contact the conference coordinator, Bobbi Rose, at [email protected]  or call her direct line, 813-974-6158, to receive a prospectus or discuss opportunities for support.