Awards and Sponsorships
Several awards are available for 2018. All awards will be presented June 29, 2018. They are:
- Outstanding Agency Award for Commitment to Elimination of Social Disparities
- Outstanding New Professional Award
- The NSMC’s Award for Excellence in Social Marketing
- Millbank’s Social Marketing Award for Innovation in the Environmental Field
- The Phillip Kotler Social Marketing Distinguished Service Award
Outstanding Agency Award for Commitment to Elimination of Social Disparities
The Social Marketing Association of North America (SMANA) invites nominations for the 2018 SMANA Outstanding Agency Award for Commitment to Elimination of Social Disparities. At the core of the social marketing profession are the clients who want work done and the practitioners who do it—including agencies comprised of social marketing professionals whose practice is guided by ethical principles. SMANA seeks to recognize an “Outstanding Agency” for social marketing practice that is not only effective but also equitable.
Candidate agencies should be currently engaged in social marketing and making a significant contribution to the elimination of one or more social disparities. Please note the following requirements:
- Nominated agencies can be from any sector (e.g., private company, government agency, non-profit organization).
- Nominees are not limited by number of years in practice.
- Only nominees who will be present at the Conference will be considered.
The winning agency will receive a physical award and recognition at the Conference.
The deadline for submissions has passed. The winner will be notified by the end of April.
Outstanding New Professional Award
We would like to invite individuals to nominate candidates for the 2018 Outstanding New Professional Award sponsored by the Taproot Agency. Social marketing has been recognized as a viable approach to behavior change for the past 40 years. As the field continues to shift and evolve to address the emerging issues of the 21st century, so too must the leaders of this field. One focus of the 25th Social Marketing Conference is to provide recognition to the up and coming leaders of this field. To do so, we are recognizing an “Outstanding New Professional” at the 2018 conference.
Candidates should be individuals who are currently engaged in social marketing and are making a significant contribution to the field. Please note the following requirements:
- Nominees can be from any industry (for example, government agencies, private industry, or academia).
- Nominees are not limited by age.
- Only nominees who have been active for five years or less in the social marketing field will be accepted.
The winner of the award will receive a physical award and recognition at the Conference.
The deadline for submissions has passed. Candidates will be notified that they have been nominated near the end of April.
The NSMC’s Award for Excellence in Social Marketing
The NSMC’s Award for Excellence in Social Marketing is provided by the National Social Marketing Centre for a project which has used the tools and principals of social marketing to impact on the health of the public. The award (an engraved glass award) will be presented on Friday, 29th June at the conference.
What the judges are looking for:
- Focusing on a behavioral goal with your target audience
- Using customer insight to drive your project
- Demonstrating measurable behavioral outcomes (or a clear evaluation plan developed and currently being implemented if the project is still ongoing)
- Using social behavior theory to inform your approach
- Targeting your audience
- Developing partnerships to engage your audience
- Using the full marketing mix
- Evidence of sustainability – proving the behavior influenced or the partnerships created will be maintained.
The deadline for submissions has passed.
The shortlisted nominations for this award are the following:
- Holly Dixon, Hitch Marketing. Project: Right Care, Right Time.
- Tony Zech, Wisconsin SNAP-Ed. Project: Fruits and veggies social marketing project in Wisconsin.
Millbank’s Social Marketing Award for Innovation in the Environmental Field
Millbank’s Social Marketing Award for Innovation in the Environmental Field is awarded to honor an individual or organization whose social marketing work has profoundly impacted on an environmental or conservation issue, either at a local, national or international level. The award (an engraved glass award) will be presented on Friday, 29th June at the conference.
What the judges will be looking for:
- Use of formative research to understand the presenting problem and views and perceptions of the target audience
- Using of the full marketing mix
- Measureable results achieved
- Evidence of sustainability and/or plans at how the project will be sustained (for example, establishment of local partnerships, etc.)
The deadline for submissions has passed.
The shortlisted nominates for this award are the following:
- PCI Media Impact. Project: #WildForLife Campaign
- Kelley Dennings. Project: New Dream
- Len Cone. Project: Go Chapel Hill
The Philip Kotler Social Marketing Distinguished Service Award
The Philip Kotler Social Marketing Distinguished Service Glass is awarded annually by the Social Marketing Group and the Florida Prevention Research Center at The Social Marketing Conference to an individual who has demonstrated a life of achievement in and service to the field of social marketing.
The award honors the founder of the field of social marketing, Dr. Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing, at the Northwestern University, Kellogg School of Management in Chicago. Dr. Kotler has published extensively in the field and provided enduring guidance to the social marketing community. He is the person most responsible for changing how all who work in or study the field, understand, and apply marketing to public service initiatives.
The recipients of the “Kotler Glass” embody four qualities that have characterized their life and work in social marketing. These reflect the example of character provided by Dr. Kotler.
Recipients will have demonstrated a body of scholarship related to social marketing, either within the academy, as a practitioner, or a combination of the two. Scholarship is demonstrated by a variety of endeavors, including published papers in peered reviewed publications, books, popular articles, e-publications, and technical reports and monographs. The value of the body of work is evaluated on how it has helped advance the understanding and practice of social marketing.
Recipients will have fostered the development and cohesion of the social marketing community. They will have engaged in activities that support the work of their peers, mentored other professionals and those in training, offered their talents and efforts in service to nurturing the field and its practice, and demonstrated a sense of mission to the field.
Recipients will have demonstrated leadership in the field of social marketing through their willingness to assume challenges, take risks, and apply innovated solutions to issues facing the field. They will have inspired others to improve their work and they will have advanced the field’s development and practice.
Recipients will have demonstrated a life of honesty, forthrightness, and ethical behavior that has provided a high standard for engaging in the collegial and business relationships associated with the work, against which others in the field measure themselves.
The award, the “Kotler Glass”, is an original work of art that is emblematic of the transformative nature of social marketing. Like the glass from which it is made, the art work symbolizes social marketing’s ability to craft the “raw” elements of understanding, technique, and strategy into solutions for social problems. The award is also intended to reflect the passion that Dr. Kotler and his wife Nancy share for glass art.
How to Nominate:
The deadline for submissions has passed.
Up to two Fostering Equity / Reducing Disparities Scholarships are available for 2018.
The Fostering Equity / Reducing Disparities Scholarship provides support for attending the conference to graduate students or public sector professionals. The conference planning committee recognize that economies and budgets are not created equally. The focus of this scholarship is specific to programs / areas where resources are low and need is high. Applicants must work in countries which are classed as either ‘low income’ or ‘lower middle income’ by the World Bank.
- registration for the Training Academy (or Environmental Track) and the Social Marketing conference ($580),
- lodging for up to four nights at the conference hotel, Sheraton Sand Key ($716),
- airfare (coach level) (up to $1,000), and
- Super Shuttle transportation between Tampa Airport and hotel ($50-ish), and visa fees (if applicable).
The recipient is responsible for all other costs, examples include baggage fees, meals and transportation to / from the airport in their home city or country.
Selection Process: The purpose of the scholarship is to support individuals who are studying and/or intending to use social marketing, public sector settings, or educational institutions, and who demonstrate a financial need to attend the conference.
Applicants must provide a support letter from a supervisor or manager within their respective organizations. This may be provided during the application process or following selection as a scholarship recipient. Graduate student applicants must provide a support letter from their Graduate Advisor.
The scholarship is for first time individual conference attendees. We accept applications from any country and in particular encourage those working or studying in a developing world country to attend.
How to Apply:
Send your application by email to Bobbi Rose, [email protected] by March 1st, 2018. A decision will be made by March 20th. This should allow for ample time to obtain a visa. Please note in the subject line of the email: (your name): Application for Fostering Equity Scholarship
You may enter all the information into the body of an email, or attach a WORD or PDF document. Your application must include the following:
|Name||Degree(s) if applicable|
|Phone (include country code etc)|
|Address||City, Zip (if applicable) and Country|
Please also include an essay of no more than 500 words to address the following:
- A description of your interest in attending the academy and conference (you must attend both).
- A description of your interest in social marketing
- An overview of the opportunities you have to use social marketing
- If applicable, a review of how others at your educational institution or organization use social marketing. If not applicable, a reply of “not applicable” will suffice.
- An overview of how you will apply what you will learn at the conference to your work or studies.
Support & Exhibit Opportunities
This conference requires the support of valued partners to succeed. There are opportunities to have an exhibit table, and/or the opportunity to support a food break, or even a scholarship. Interested companies or organizations are invited to contact the conference coordinator, Bobbi Rose, at [email protected] or call her direct line, 813-974-6158, to receive a prospectus or discuss opportunities for support.