Peter Hartzbech is an entrepreneur whose passion lies in using technology to make the world a better place. Peter is the Founder and CEO of iMotions, a fully-integrated, hardware-agnostic software platform that allows researchers to use neuroscience technology, as well as traditional surveys and focus groups, to gain unparalleled insight into what people actually think and feel. iMotions combines eye-tracking, electroencephalogram (EEG), galvanic skin response (GSR), heart rate, and facial expression technologies. At iMotions, Peter has worked on neurological diseases such as Parkinson’s disease, personnel training, UX testing, advertising, and military human research. His clients include top research universities such as Harvard, Yale, MIT, and Stanford as well as huge global corporations such as P&G, Unilever, BMW, Ipsos, GSK, and J&J.
Peter is committed to supporting the next generation of entrepreneurs and provides mentorship, educational programs, and award competition. As a founding member of ByFounders Fund, Peter actively invests in tech startups across the Nordics and Baltics. Peter is also the Founder and CEO of True Born Global Investments ApS in Denmark, and a Seed Angel Investor at Roccamore.
Peter earned his Bachelor’s and Master’s of Science at the Copenhagen Business School and completed an advanced management program at the MIT Sloan School of Management.
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