The Social Marketing Training Academy

Please stay tuned for updated information for the 2018 Training Academy

2016 Social Marketing Training Academy – A Concentrated Product for Thirsty Learners.

Gain social marketing expertise in concentrated time by joining us for the Social Marketing Training Academy at the Sheraton Sand Key Resort in Clearwater Beach, FL. The world-famous Training Academy uses an entertaining mixture of live case studies and interactive group exercises to help you understand how to increase the impact of behavioral change projects by:

  1. Knowing the core elements of a successful social marketing initiative;
  2. Selecting the behavior which will have the greatest impact on the problem;
  3. Selecting and prioritizing the target audience;
  4. Understanding the importance of formative research and how to analyze data; and
  5. Developing a marketing mix based on insights.

Learning Objectives

Upon completion of the Training Academy, participants will be able to:

  • Explain the core elements of a successful social marketing initiative; (CHES/MCHES competencies: 1.1.3, 1.4.1, 1.4.2)
  • Select the behavior which will have the greatest impact on the problem; (CHES/MCHES competencies: 1.4.2, 1.4.3)
  • Select and prioritize the target audience; (CHES/MCHES competencies 2.1.1, 2.1.2, 2.1.3)
  • Understand the importance of formative research and how to analyze data; (CHES/MCHES competencies: 1.3.1, 1.3.2, 1.3.3) and
  • Develop a marketing mix based on insights. (CHES/MCHES competencies: 2.3.3, 3.3.5)
  • List at least three new professional contacts. (MCHES/MCHES competencies: 2.1.3)

Upon completion of the Main Conference, participants will be able to:

  • Critically comment on the role of social marketing in fostering equity; (CHES/MCHES competencies: 1.1.3, 1.4.1, 1.4.3)
  • Discuss three examples of advanced application of social marketing practice; (CHES/MCHES competencies: 2.3.4)
  • Explain at least five programs in which social marketing was used as a tool for development and discuss the strengths and weaknesses of those particular applications; (CHES/MCHES competencies: 2.3.4, 2.1.3, 2.4.2)
  • Suggest at least one new collaborative project or application; (MCHES/MCHES competencies: 2.1.3) and
  • List at least five new professional contacts. (MCHES/MCHES competencies: 2.1.3)