2018 USF Social Marketing Conference

About

Join us at The 25th Social Marketing Conference

June 27 – 30, 2018 at the Sheraton Sand Key in Clearwater Beach, FL.

#SMC2018 will arm participants with the tools and techniques to develop effective behavior change programs and campaigns.As well as expert speakers, cutting edge content and lively discussions, you can look forward to great networking.

Delegates attend from across North America and beyond, finding this conference to be among the best for helpful, down to earth advice and information that they can use to make their programs a success.

So, escape the office and find inspiration.

Highlights from the 2016 Social Marketing Conference:

Provided by:

 USF Health

2016 Keynote Speakers

Phil D. Harvey

Phil D. Harvey

Founder, DKT International Washington, DC

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Punam Keller, PhD

Punam Keller, PhD

Professor of Management, Tuck Business School, Dartmouth University, Hanover, NH

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William “Bill” Smith, EdD, PhD (Hon)

William “Bill” Smith, EdD, PhD (Hon)

President, Making Change4u, Washington, DC

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Fiona Spotswood, PhD

Fiona Spotswood, PhD

Senior Lecturer at University of the West of England, Bristol, England

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Professor Sharyn Rundle-Thiele

Professor Sharyn Rundle-Thiele

President of ANZMAC, Professor at Griffith University

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Jeffrey Jordan, MA

Jeffrey Jordan, MA

President & Executive Creative Director, Rescue Social Change Group, San Diego, CA

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Nancy Lee, MBA

Nancy Lee, MBA

Adjunct Faculty, University of Washington; President, Social Marketing Services, Inc.

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Additional Speakers

Kathryn Anderson, PhD, MPH

Kathryn Anderson, PhD, MPH

Assistant Research Professor, College of Public Health, University of South Florida Tampa, FL

Carol Bryant, PhD

Carol Bryant, PhD

Distinguished USF Health Professor, Director, Florida Prevention Research Center, College of Public Health, University of South Florida, Tampa, FL

Rowena Merritt, PhD

Rowena Merritt, PhD

Director, Millbank Social Marketing Ltd London, United Kingdom

Sheraton Sand Key Resort

The 2018 USF Social Marketing Conference will be held at the Sheraton Sand Key Resort, a true slice of paradise, where you can enjoy mile upon mile of soft sand and tranquil turquoise waters. Enjoy pool and beach activities, tennis, spa services, fitness center, shopping, casual and fine dining, and more. You can also hop on a trolley to explore the scenic Clearwater Beach area.

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Dates & times for speeches, workshops & other conference events

2016 Conference Schedule

View the 2016 schedule

Call for Abstracts

From public health to engineering, social marketing has been used successfully in many fields. The 2018 USF Social Marketing Conference invites attendees and potential attendees to demonstrate how they have used social marketing strategies to change behaviors, market services and improve practices. Submissions will be considered for oral presentations and posters at the Conference.

Stay tuned for more information for submitting to the 2018 conference.

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The Social Marketing Training Academy

The Social Marketing Training Academy is a concentrated product for eager learners. The Academy teaches attendees how to apply the core elements of a successful social marketing initiative, select the behavior which will have the greatest impact on their issue, select and prioritize the target audience, understand the importance of formative research, analyze data and develop a marketing mix based on insights. Attendees will also have the opportunity to network with experienced professionals in the field.

Stay tuned for more information for the 2018 conference.

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Awards and Exhibit Opportunities

Learn more about 2016 awards and recipients below.

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The Planning Committee

Meet the social marketing professionals who made the 2016 conference happen.

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