About
Countdown to the Beach
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As the omicron variant continues to dominate the news and our daily lives, we continue to monitor the situation closely. We are so glad that we can now attend the conference in person and wish to be careful in our meeting and clear about how we are addressing safety. Be assured that safety is a priority, and we will do everything possible to minimize the potential spread of COVID-19. In general, we ask that everyone be aware of and respect these prevention policies for the good of everyone attending. This means being aware and allowing adequate spacing in lines for check-in, food service, elevators, etc.
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The Event App is now open! Conference attendees: Please look for an email from socialmarketing@ardensolutions.com regarding Eventmobi (the name of the app). Please direct any questions to SocialMarketing@ardensolutions.com.
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The 26th USF Social Marketing Conference will be heading back to the beach in 2022! This conference is designed for all who are interested in using the social marketing framework for social good. The conference will be held at Clearwater Beach, Florida from May 27-28, 2022. A training academy will be held right before the conference on May 25-26, 2022 to provide in-depth training on the social marketing process.
The Sheraton Sand Key is sold out of sleeping rooms and our alternate hotel block has expired. We recommend that registrants who need accommodations directly contact the Hampton Inn and Suites in Largo which still has availability. It is about 6.5 miles, or 15 minutes from the Sheraton, which is the site hotel. Transportation will be on your own. Please follow this link to book your room at the Hampton Inn: https://www.hilton.com/en/hotels/clwlghx-hampton-suites-largo/
Continuing Education Credits Available
Earn 11 CPH CE for each 2-day training academy and/or 11 CPH CE for the 2-day main conference. Attend the full conference for an opportunity to earn a total of 22 CPH CE. Read more: https://activityfinder.nbphe.org/
Earn 11 Category II CECH credits for each 2-day training academy and/or 11 Category II CECH credits for the 2-day main conference. Attend both for an opportunity to earn a total of 22 Category II CECH credits.
How to Stay Updated
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Provided by:
Keynote Speakers
Jeffrey Jordan, MA
President & Executive Creative Director, Rescue Social Change Group, San Diego, CA
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Bill Novelli
Founder, Business for Impact at Georgetown University’s McDonough School of Business
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Panelists
Rhonda Holliday, PhD
Associate Professor, Community Health and Preventive Medicine, Morehouse School of Medicine
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Fred Fridinger
Health Communication Specialist, Centers for Disease Control and Prevention (CDC)
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Ashani Johnson-Turbes, PhD
Vice President & Director of the Center on Equity Research, NORC at the University of Chicago
Read BioSheraton Sand Key Resort
The 2022 USF Social Marketing Conference will be held at the Sheraton Sand Key Resort, a true slice of paradise! You can enjoy mile upon miles of soft sand and tranquil turquoise waters. Pool and beach activities, tennis, spa services, fitness center, shopping, casual and fine dining, are also available. You can also hop on a trolley to explore the scenic Clearwater Beach area.
Learn MoreDates & times for speeches, workshops & other conference events
2022 Conference Schedule
View the tentative 2022 scheduleCall for Abstracts
From public health to engineering, social marketing has been used successfully in many fields. The 2022 USF Social Marketing Conference invites attendees and potential attendees to demonstrate how they have used social marketing strategies to change behaviors, market services, and improve practices. Submissions will be considered for oral presentations and posters at the Conference.
**UPDATE: The call for abstracts has now ended.
Read MoreTraining Academies (Choose between 2)
The Social Marketing and Neuromarketing Training Academies are concentrated products for eager learners. The Social Marketing Training Academy teaches attendees how to apply the core elements of a successful social marketing initiative, select the behavior which will have the greatest impact on their issue, select and prioritize the target audience, understand the importance of formative research, analyze data, and develop a marketing mix based on insights. The NEW Neuromarketing Training Academy, in collaboration with the Muma College of Business at USF, will take you inside a state-of-the-art consumer research lab equipped with eye tracking, galvanic skin response, heart rate, facial emotion sensors, and other tools used to assess consumer response to marketing stimuli.
Read MoreAwards and Scholarship Opportunities
Several awards will be presented at the 2022 conference. Read more about each of the honors here and consider beginning a nomination for you or a colleague today. Scholarships are also available on a limited basis.
You can also learn about opportunities to promote your work or academic interests with an exhibit.
Read MoreThe Planning Committee
The USF Social Marketing Conference planning committee is excited to meet everyone as they head back to the beach.
Meet the social marketing professionals who are making the 2022 conference happen!
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