Join us for The 25th Social Marketing Conference at the Sheraton Sand Key Resort in Clearwater Beach, Florida
Training Academy: Wednesday & Thursday, June 27-28, 2018
Environmental Training Academy Track: Wednesday & Thursday, June 27-28, 2018
Advanced Training Academy: Thursday, June 28, 2018
Main Conference: Friday & Saturday, June 29-30, 2018
#SMC2018 will arm participants with the tools and techniques to develop effective behavior change programs and campaigns. As well as expert speakers, cutting edge content and lively discussions, you can look forward to great networking.
Delegates attend from across North America and beyond, finding this conference to be among the best for helpful, down to earth advice and information that they can use to make their programs a success.
Additionally, at each conference, we honor some of the best upcoming and established practitioners and agencies in our field. You can nominate yourself, a peer or an agency for one of five awards here.
So, escape the office and find inspiration.
Keynote Speakers (as of November 2017)
Dr. Akeem Ali
Director of Health, St Helena GovernmentRead Bio
Sharyn Rundle-Thiele, PhD
Professor at Griffith University, President of ANZMAC, Editor in Chief, Journal of Social MarketingRead Bio
Christine Domegan, B. Comm, MBS, PhD
Visiting Professor, Florida Prevention Research Center Fellow and Head of Marketing and Senior Lecturer at the National University of Ireland, Galway.Read Bio
Jeffrey Jordan, MA
President & Executive Creative Director, Rescue Social Change Group, San Diego, CARead Bio
William “Bill” Smith, EdD, PhD (Hon)
President, Making Change4u, Washington, DCRead Bio
Dr. Timo Dietrich, PhD
Postdoctoral Research Fellow, Griffith UniversityRead Bio
JUDD, Montclair, NJ
Ashani Johnson-Turbes, PhD
Principal Research Scientist, NORC at the University of Chicago, Public Health DepartmentRead Bio
Other Invited Speakers (as of March 2018)
Rowena Merritt, PhD
Director, Millbank Social Marketing Ltd London, United Kingdom
Tait Martin, PhD
Chief Research Officer & Partner, The Taproot Agency
Brian J. Biroscak, PhD, MS, MA
Assistant Professor and Research Director in the Department of Emergency Medicine, Yale University School of MedicineRead Bio
Vice-President, Communications and Collective Engagement, Lucie and André Chagnon FoundationRead Bio
Jay KassirerRead Bio
President and Owner of Action ResearchRead Bio
Nick Godbehere, CMRS, MSc Psychological Research Methods & Statistics
Head of Behavioural Insight at Hitch MarketingRead Bio
Jude Hackett, MCIPR, MCIM
Head of Strategy and Planning at Hitch MarketingRead Bio
Sheraton Sand Key Resort
The 2018 USF Social Marketing Conference will be held at the Sheraton Sand Key Resort, a true slice of paradise, where you can enjoy mile upon mile of soft sand and tranquil turquoise waters. Enjoy pool and beach activities, tennis, spa services, fitness center, shopping, casual and fine dining, and more. You can also hop on a trolley to explore the scenic Clearwater Beach area.Learn More
Call for Abstracts
From public health to engineering, social marketing has been used successfully in many fields. The 2018 USF Social Marketing Conference invites attendees and potential attendees to demonstrate how they have used social marketing strategies to change behaviors, market services and improve practices. Submissions will be considered for oral presentations and posters at the Conference.
Learn more about submitting an abstract for the 2018 conference here.Read More
The Social Marketing Training Academy
The Social Marketing Training Academy is a concentrated product for eager learners. The Academy teaches attendees how to apply the core elements of a successful social marketing initiative, select the behavior which will have the greatest impact on their issue, select and prioritize the target audience, understand the importance of formative research, analyze data and develop a marketing mix based on insights. Attendees will also have the opportunity to network with experienced professionals in the field.
With three different options, the 2018 conference training academies have something for everyone.Read More
Awards and Exhibit Opportunities
Several awards will be presented at the 2018 conference. Read more about each of the honors here and consider beginning a nomination for you or a colleague today.
You can also learn about opportunities to promote your work or academic interests with an exhibit.Read More
The Planning Committee
Meet the social marketing professionals who are making the 2018 conference happen.Read More