About

Countdown to the Beach

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As the omicron variant continues to dominate the news and our daily lives, we continue to monitor the situation closely. We believe we will all be able to safely attend and plan on holding the USF Social Marketing Conference in person.

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The 26th USF Social Marketing Conference will be heading back to the beach in 2022! This conference is designed for all who are interested in using the social marketing framework for social good. The conference will be held at Clearwater Beach, Florida from May 27-28, 2022. A training academy will be held right before the conference on May 25-26, 2022 to provide in-depth training on the social marketing process.

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Sponsor the Conference – Get the Recognition

You are cordially invited to exhibit and/or sponsor the 26th Social Marketing Conference. This conference is sponsored by USF Health, University of South Florida.

All sponsors receive:

· Recognition of support on signage, agenda app, and scrolling announcements
· Ability to put promotional materials in conference bags
· A draped 6’ table, 2 chairs, one wastebasket,
· One complimentary conference registration to the main conference, starting with the reception on the evening of May 26 and the conference on May 27-28.

Opportunities include poster session & reception, speaker support, breakout session support, lunch, and break support.

This event will attract an estimated 250 professionals working in fields such as environmental health, transportation, wildlife preservation, financial literacy, education, not-for-profit management, labor relations, the arts, health, and many more. In recognition of social marketing’s expansive reach and increasing interest in persons in other disciplines, we shifted the scope of The Social Marketing Conference beyond public health to attract and welcome all professionals who work in or value the use of, social marketing to make the world a better place. Please read the full details.


Provided by:

 USF Health

Keynote Speakers

Sara Isaac, MSc

Sara Isaac, MSc

Director of Strategy and Planning, Marketing for Change

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Jeffrey Jordan, MA

Jeffrey Jordan, MA

President & Executive Creative Director, Rescue Social Change Group, San Diego, CA

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Roy Eidelson, PhD

Roy Eidelson, PhD

Psychologist

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Rex Briggs

Rex Briggs

Author, Consultant, Speaker

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Bill Novelli

Bill Novelli

Founder, Business for Impact at Georgetown University’s McDonough School of Business

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Panelists

Sharyn Rundle-Thiele, PhD

Sharyn Rundle-Thiele, PhD

Founding Director, Social Marketing at Griffith University

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Rhonda Holliday, PhD

Rhonda Holliday, PhD

Associate Professor, Community Health and Preventive Medicine, Morehouse School of Medicine

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Catalina Garcia

Catalina Garcia

Global Director of Corporate Affairs, Board Director, AB InBev Foundation

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Nedra Weinreich, MS

Nedra Weinreich, MS

President, Weinreich Communications

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Timo Dietrich, PhD

Timo Dietrich, PhD

Engagement Director, Social Marketing @ Griffith

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Ronne Ostby

Ronne Ostby

Vice President, Insights and Strategy, Fors Marsh Group

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Stephanie Miles, PhD

Stephanie Miles, PhD

Senior Health Communication Researcher, Fors Marsh Group

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Fred Fridinger

Fred Fridinger

Health Communication Specialist, Centers for Disease Control and Prevention (CDC)

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Sheraton Sand Key Resort

The 2022 USF Social Marketing Conference will be held at the Sheraton Sand Key Resort, a true slice of paradise! You can enjoy mile upon miles of soft sand and tranquil turquoise waters. Pool and beach activities, tennis, spa services, fitness center, shopping, casual and fine dining, are also available. You can also hop on a trolley to explore the scenic Clearwater Beach area.

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Dates & times for speeches, workshops & other conference events

2022 Conference Schedule

View the tentative 2022 schedule

Call for Abstracts

From public health to engineering, social marketing has been used successfully in many fields. The 2022 USF Social Marketing Conference invites attendees and potential attendees to demonstrate how they have used social marketing strategies to change behaviors, market services, and improve practices. Submissions will be considered for oral presentations and posters at the Conference.

Abstract Submission Extended Deadline: January 31st, 2022

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Training Academies (Choose between 2)

The Social Marketing and Neuromarketing Training Academies are concentrated products for eager learners. The Social Marketing Training Academy teaches attendees how to apply the core elements of a successful social marketing initiative, select the behavior which will have the greatest impact on their issue, select and prioritize the target audience, understand the importance of formative research, analyze data, and develop a marketing mix based on insights. The NEW Neuromarketing Training Academy, in collaboration with the Muma College of Business at USF, will take you inside a state-of-the-art consumer research lab equipped with eye tracking, galvanic skin response, heart rate, facial emotion sensors, and other tools used to assess consumer response to marketing stimuli.

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Awards and Scholarship Opportunities

Several awards will be presented at the 2022 conference. Read more about each of the honors here and consider beginning a nomination for you or a colleague today. Scholarships are also available on a limited basis.

You can also learn about opportunities to promote your work or academic interests with an exhibit.

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The Planning Committee

The USF Social Marketing Conference planning committee is excited to meet everyone as they head back to the beach.

Meet the social marketing professionals who are making the 2022 conference happen!

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