Countdown to the Beach
As the omicron variant continues to dominate the news and our daily lives, we continue to monitor the situation closely. We believe we will all be able to safely attend and plan on holding the USF Social Marketing Conference in person.
The 26th USF Social Marketing Conference will be heading back to the beach in 2022! This conference is designed for all who are interested in using the social marketing framework for social good. The conference will be held at Clearwater Beach, Florida from May 27-28, 2022. A training academy will be held right before the conference on May 25-26, 2022 to provide in-depth training on the social marketing process.
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Sponsor the Conference – Get the Recognition
You are cordially invited to exhibit and/or sponsor the 26th Social Marketing Conference. This conference is sponsored by USF Health, University of South Florida.
All sponsors receive:
· Recognition of support on signage, agenda app, and scrolling announcements
· Ability to put promotional materials in conference bags
· A draped 6’ table, 2 chairs, one wastebasket,
· One complimentary conference registration to the main conference, starting with the reception on the evening of May 26 and the conference on May 27-28.
Opportunities include poster session & reception, speaker support, breakout session support, lunch, and break support.
This event will attract an estimated 250 professionals working in fields such as environmental health, transportation, wildlife preservation, financial literacy, education, not-for-profit management, labor relations, the arts, health, and many more. In recognition of social marketing’s expansive reach and increasing interest in persons in other disciplines, we shifted the scope of The Social Marketing Conference beyond public health to attract and welcome all professionals who work in or value the use of, social marketing to make the world a better place. Please read the full details.
Sara Isaac, MSc
Director of Strategy and Planning, Marketing for ChangeRead Bio
Jeffrey Jordan, MA
President & Executive Creative Director, Rescue Social Change Group, San Diego, CARead Bio
Roy Eidelson, PhD
Author, Consultant, SpeakerRead Bio
Founder, Business for Impact at Georgetown University’s McDonough School of BusinessRead Bio
Sharyn Rundle-Thiele, PhD
Founding Director, Social Marketing at Griffith UniversityRead Bio
Rhonda Holliday, PhD
Associate Professor, Community Health and Preventive Medicine, Morehouse School of MedicineRead Bio
Global Director of Corporate Affairs, Board Director, AB InBev FoundationRead Bio
Nedra Weinreich, MS
President, Weinreich CommunicationsRead Bio
Timo Dietrich, PhD
Engagement Director, Social Marketing @ GriffithRead Bio
Vice President, Insights and Strategy, Fors Marsh GroupRead Bio
Stephanie Miles, PhD
Senior Health Communication Researcher, Fors Marsh GroupRead Bio
Health Communication Specialist, Centers for Disease Control and Prevention (CDC)Read Bio
Sheraton Sand Key Resort
The 2022 USF Social Marketing Conference will be held at the Sheraton Sand Key Resort, a true slice of paradise! You can enjoy mile upon miles of soft sand and tranquil turquoise waters. Pool and beach activities, tennis, spa services, fitness center, shopping, casual and fine dining, are also available. You can also hop on a trolley to explore the scenic Clearwater Beach area.Learn More
Call for Abstracts
From public health to engineering, social marketing has been used successfully in many fields. The 2022 USF Social Marketing Conference invites attendees and potential attendees to demonstrate how they have used social marketing strategies to change behaviors, market services, and improve practices. Submissions will be considered for oral presentations and posters at the Conference.
Abstract Submission Extended Deadline: January 31st, 2022Read More
Training Academies (Choose between 2)
The Social Marketing and Neuromarketing Training Academies are concentrated products for eager learners. The Social Marketing Training Academy teaches attendees how to apply the core elements of a successful social marketing initiative, select the behavior which will have the greatest impact on their issue, select and prioritize the target audience, understand the importance of formative research, analyze data, and develop a marketing mix based on insights. The NEW Neuromarketing Training Academy, in collaboration with the Muma College of Business at USF, will take you inside a state-of-the-art consumer research lab equipped with eye tracking, galvanic skin response, heart rate, facial emotion sensors, and other tools used to assess consumer response to marketing stimuli.Read More
Awards and Scholarship Opportunities
Several awards will be presented at the 2022 conference. Read more about each of the honors here and consider beginning a nomination for you or a colleague today. Scholarships are also available on a limited basis.
You can also learn about opportunities to promote your work or academic interests with an exhibit.Read More
The Planning Committee
The USF Social Marketing Conference planning committee is excited to meet everyone as they head back to the beach.
Meet the social marketing professionals who are making the 2022 conference happen!Read More