Join us at The 25th Social Marketing Conference
June 27 – 30, 2018 at the Sheraton Sand Key in Clearwater Beach, FL.
#SMC2018 will arm participants with the tools and techniques to develop effective behavior change programs and campaigns.As well as expert speakers, cutting edge content and lively discussions, you can look forward to great networking.
Delegates attend from across North America and beyond, finding this conference to be among the best for helpful, down to earth advice and information that they can use to make their programs a success.
So, escape the office and find inspiration.
Highlights from the 2016 Social Marketing Conference:
2016 Keynote Speakers
Phil D. Harvey
Founder, DKT International Washington, DCRead Bio
Punam Keller, PhD
Professor of Management, Tuck Business School, Dartmouth University, Hanover, NHRead Bio
William “Bill” Smith, EdD, PhD (Hon)
President, Making Change4u, Washington, DCRead Bio
Fiona Spotswood, PhD
Senior Lecturer at University of the West of England, Bristol, EnglandRead Bio
Professor Sharyn Rundle-Thiele
President of ANZMAC, Professor at Griffith UniversityRead Bio
Jeffrey Jordan, MA
President & Executive Creative Director, Rescue Social Change Group, San Diego, CARead Bio
Nancy Lee, MBA
Adjunct Faculty, University of Washington; President, Social Marketing Services, Inc.Read Bio
Kathryn Anderson, PhD, MPH
Assistant Research Professor, College of Public Health, University of South Florida Tampa, FL
Carol Bryant, PhD
Distinguished USF Health Professor, Director, Florida Prevention Research Center, College of Public Health, University of South Florida, Tampa, FL
Rowena Merritt, PhD
Director, Millbank Social Marketing Ltd London, United Kingdom
Sheraton Sand Key Resort
The 2018 USF Social Marketing Conference will be held at the Sheraton Sand Key Resort, a true slice of paradise, where you can enjoy mile upon mile of soft sand and tranquil turquoise waters. Enjoy pool and beach activities, tennis, spa services, fitness center, shopping, casual and fine dining, and more. You can also hop on a trolley to explore the scenic Clearwater Beach area.Learn More
Call for Abstracts
From public health to engineering, social marketing has been used successfully in many fields. The 2018 USF Social Marketing Conference invites attendees and potential attendees to demonstrate how they have used social marketing strategies to change behaviors, market services and improve practices. Submissions will be considered for oral presentations and posters at the Conference.
Stay tuned for more information for submitting to the 2018 conference.Read More
The Social Marketing Training Academy
The Social Marketing Training Academy is a concentrated product for eager learners. The Academy teaches attendees how to apply the core elements of a successful social marketing initiative, select the behavior which will have the greatest impact on their issue, select and prioritize the target audience, understand the importance of formative research, analyze data and develop a marketing mix based on insights. Attendees will also have the opportunity to network with experienced professionals in the field.
Stay tuned for more information for the 2018 conference.Read More
Awards and Exhibit Opportunities
Learn more about 2016 awards and recipients below.Read More
The Planning Committee
Meet the social marketing professionals who made the 2016 conference happen.Read More