Author, Consultant, Speaker
Rex Briggs is an award-winning researcher and consultant who helps executives and teams leverage marketing technology and ROI measurement to improve productivity. Rex is the author of What Sticks: Why Most Advertising Fails, And How How To Guarantee Yours Succeeds, a top-rated marketing book and required reading at the Wharton School of the University of Pennsylvania and the Harvard Business School. Rex’s goal is to “make it easy for marketers to deliver real-time, person-level marketing and achieve a long-term mutually profitable relationship with customers.” Previously, Rex was the Founder & CEO of Marketing Evolution.
Rex received his bachelor’s of science in business from California Polytechnic State University-San Luis Obispo.